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The secrets of influential marketing

“a confused mind, never buys while a confused seller never sells” Anon Have you ever had one of those annoying emails drop into your inbox, with a great subject line, but when you open it up, it is full of, well, junk? We are all familiar with sales jargon, exaggerated and[…]

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Death of the hardsell?

Selling less will probably sound counterintuitive to many businesses. Afterall, why would you sell less? Nowadays, with the residue of the recession still lingering for many hard-up business owners, the thought of withdrawing from the sales mentality may seem a little crazy. But what if I told you that is[…]

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Importance of marketing in the digital age

The importance of having excellent customer service cannot be understated. Nowadays most companies are working towards developing or expanding their digital presence online. Social networks such as LinkedIn and Facebook have provided an open forum for companies to advertise themselves and draw in new customers. However, it is also a[…]

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Technology in the 21st century

Who said smartphones or laser technology had the sole stronghold on augmented reality technology? An enterprising new company, Innovega is developing a contact lens called the iOptik lens that will provide the crucial step necessary to perceive an augmented, superimposed 3-D virtual reality. It can also enhance your vision as you’re[…]

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