News and blogs

The Art of Branding Mastery: A Definitive Guide

Before we dive into the art of crafting a brand strategy, let’s first try to demystify the concept of branding. In the marketplace, there’s often a lot of confusion surrounding this term. So, what exactly is branding? Is it merely your logo, tagline, company name, or website design? Well, it’s[…]

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Top Off-Page SEO Tips to Boost Your Rankings

You’ve probably heard a lot about search engine optimisation (SEO), but did you know that a significant chunk of SEO happens outside your website’s borders? This is what we call “off-page SEO.” Off-page SEO refers to the strategies and techniques used to improve the visibility and ranking of a website[…]

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How Marketers Can Learn From Elon Musk’s Twitter Strategy

In the fast-paced world of social media, where attention spans are fleeting and trends evolve at lightning speed, Elon Musk, the enigmatic entrepreneur and CEO of Tesla and SpaceX, has mastered a Twitter strategy that captivates millions. With his unfiltered and often controversial tweets, Musk has managed to build a[…]

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How to Respond to a Bad Review

Man typing online review

Online reviews and comments are the digital versions of ‘word-of-mouth,’ and they can make or break a business. For example, a study by the Spiegel Research Center verified that reviews have a significant and quantifiable impact on purchase decisions, and 95% of customers read reviews before they consider making a[…]

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