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The Art of Branding Mastery: A Definitive Guide
Before we dive into the art of crafting a brand strategy, let’s first try to demystify the concept of branding. In the marketplace, there’s often a lot of confusion surrounding this term. So, what exactly is branding? Is it merely your logo, tagline, company name, or website design? Well, it’s[…]
Read More »Top Off-Page SEO Tips to Boost Your Rankings
You’ve probably heard a lot about search engine optimisation (SEO), but did you know that a significant chunk of SEO happens outside your website’s borders? This is what we call “off-page SEO.” Off-page SEO refers to the strategies and techniques used to improve the visibility and ranking of a website[…]
Read More »Unleashing the Power of Video Marketing: Boosting Revenue for Tech Companies
In today’s digital age, where attention spans are fleeting and competition is fierce, tech companies are constantly seeking innovative ways to engage their target audience and drive revenue growth. One powerful tool that has emerged as a game-changer in the marketing landscape is video. By harnessing the captivating nature of[…]
Read More »How Marketers Can Learn From Elon Musk’s Twitter Strategy
In the fast-paced world of social media, where attention spans are fleeting and trends evolve at lightning speed, Elon Musk, the enigmatic entrepreneur and CEO of Tesla and SpaceX, has mastered a Twitter strategy that captivates millions. With his unfiltered and often controversial tweets, Musk has managed to build a[…]
Read More »How to Respond to a Bad Review
Online reviews and comments are the digital versions of ‘word-of-mouth,’ and they can make or break a business. For example, a study by the Spiegel Research Center verified that reviews have a significant and quantifiable impact on purchase decisions, and 95% of customers read reviews before they consider making a[…]
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