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Drowning in Data: Why Less is More When It Comes to Marketing
It seems almost heretical to suggest that marketers make do with less data, because no marketing strategy can be successful without it. But the biggest mistake that most businesses make is collecting too much data or worse, aggregating bad data. This leads to something called InfoObesity, a term that was[…]
Read More »3 Ways Blockchain Technology Can Save The Environment
The blockchain is a shared database technology that underlies Bitcoin and Ethereum. It is set to disrupt many industries in the coming decade. But few people know the positive impact it can have on the environment. Blockchains can help to reduce bureaucracy and fraud, make organisations more transparent and democratic.[…]
Read More »Top Digital Marketing Industry Trends in March 2021
No two days are the same in the world of marketing, and it seems that new updates are introduced every day. We help you navigate the world of marketing and the flurry of new digital marketing industry trends by gathering some of the latest snapshots from social media and Google.[…]
Read More »Google Meets AI: Using Automation To Supercharge SEO
Having a solid SEO strategy can make or break a business – it can mean the difference between having a steady flow of customers and getting lost in cyberspace. The holy grail for most busy CEOs is having an optimized website that results in customers finding the business rather than[…]
Read More »8 ways to generate leads quickly
Why many SMEs struggle to generate leads Finding clients is the single biggest challenge that most entrepreneurs face, especially when they’re starting out. The problem is that what works for some companies may not always work for others. Sometimes entrepreneurs end up being stuck in a rut, where the old[…]
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