blogs
10 commandments of digital marketing success
If you are a small business trying to navigate yourself around the world of marketing, it can be difficult to know where to start. In the last article, we looked at the top things to avoid when formulating your marketing strategy. This article will explore the essential elements you need[…]
Read More »7 top marketing mistakes businesses make
Whatever industry you work in, marketing mistakes are somewhat inevitable, unless you have a professional in-house PR team to help you promote your services. However, there are some common mistakes that can be particularly detrimental to your company that are easily avoided. As an SME, the chances are that[…]
Read More »Email marketing tests boost business benefits
Companies which regularly test their email marketing strategies benefit from significant returns on investment (ROI), according to a new study. Econsultancy, in their Email Marketing Industry Census 2012 revealed that 81 per cent of those who carry out regular testing say their ROI from email is “excellent” or “good”. This[…]
Read More »Corporate blogs crucial in business promotion
Corporate blogs can help businesses to promote themselves and engage with customers, according to a new survey. Recent research by Percussion Software revealed that blogs play a critical role in helping companies create compelling content for engaging consumers. But their analysis showed that few companies are making use of this[…]
Read More »