Email marketing tests boost business benefits

Companies which regularly test their email marketing strategies benefit from significant returns on investment (ROI), according to a new study.  Econsultancy, in their Email Marketing Industry Census 2012 revealed that 81 per cent of those who carry out regular testing say their ROI from email is “excellent” or “good”. This[…]

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Corporate blogs crucial in business promotion

Corporate blogs can help businesses to promote themselves and engage with customers, according to a new survey. Recent research by Percussion Software revealed that blogs play a critical role in helping companies create compelling content for engaging consumers. But their analysis showed that few companies are making use of this[…]

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UK consumers top web-use figures

Internet users in Britain spent more time searching for products and using online services this year than individuals from any other EU country, according to new research. Findings from intelligence organisation comScore revealed that the average Brit spent 36.7 hours online in February compared to a Europe-wide average of 28.2[…]

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