UK consumers top web-use figures

Internet users in Britain spent more time searching for products and using online services this year than individuals from any other EU country, according to new research.

Findings from intelligence organisation comScore revealed that the average Brit spent 36.7 hours online in February compared to a Europe-wide average of 28.2 hours.

The report shows that 386.6 million Europeans went online during the month for an average of 28.2 hours per person, while Russian users were the most enthusiastic online shoppers with an internet audience of 54.6 million users.

It appears that web traffic levels also soared in Turkey throughout the month, with the country coming first – with a figure of 3,937 pages – for the average number of pages visited by a web user.

Researchers assessed internet usage across 49 European markets for the study, with that data then aggregated into the European region.

By Sarah Grahams

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