content marketing

6 ways to create an effective marketing campaign

“Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing. Natalie Massenet” Get inside the minds of your customers I often hear people say that content is king when it comes to inbound marketing. The simple message[…]

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Death of the hardsell?

Selling less will probably sound counterintuitive to many businesses. Afterall, why would you sell less? Nowadays, with the residue of the recession still lingering for many hard-up business owners, the thought of withdrawing from the sales mentality may seem a little crazy. But what if I told you that is[…]

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