business
Email marketing tests boost business benefits
Companies which regularly test their email marketing strategies benefit from significant returns on investment (ROI), according to a new study. Econsultancy, in their Email Marketing Industry Census 2012 revealed that 81 per cent of those who carry out regular testing say their ROI from email is “excellent” or “good”. This[…]
Read More »Corporate blogs crucial in business promotion
Corporate blogs can help businesses to promote themselves and engage with customers, according to a new survey. Recent research by Percussion Software revealed that blogs play a critical role in helping companies create compelling content for engaging consumers. But their analysis showed that few companies are making use of this[…]
Read More »Leeds business leaders to get a taste of the future
Yorkshire business leaders are set to get an exclusive opportunity to discover how they can take their business into the next generation. The very first Mobile and Apps in Marketing Conference will be taking place in July, at Leeds Metropolitan University on July 4. The inaugural event, jointly hosted by Leeds[…]
Read More »Firm’s must hit the web to boost business
SME’s must not underestimate the importance of their online profile, according to Google. Dan Cobley managing director of the search engine, said that small firms need to do more to engage with digital marketing. Mr Cobley who is spearheading a campaign which aims to get more Welsh companies online, said[…]
Read More »Online resources are top of the list when it comes to research
Online search engines are the first port of call for most people when seeking information, according to a new study. A poll by Pew Internet Project found that 91 per cent of people carry out their research via online platforms. Their analysis revealed that these web users are generally very[…]
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