business

Email marketing tests boost business benefits

Companies which regularly test their email marketing strategies benefit from significant returns on investment (ROI), according to a new study.  Econsultancy, in their Email Marketing Industry Census 2012 revealed that 81 per cent of those who carry out regular testing say their ROI from email is “excellent” or “good”. This[…]

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Corporate blogs crucial in business promotion

Corporate blogs can help businesses to promote themselves and engage with customers, according to a new survey. Recent research by Percussion Software revealed that blogs play a critical role in helping companies create compelling content for engaging consumers. But their analysis showed that few companies are making use of this[…]

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Leeds business leaders to get a taste of the future

Digital marketing agencies in Leeds can help build businesses

Yorkshire business leaders are set to get an exclusive opportunity to discover how they can take their business into the next generation. The very first Mobile and Apps in Marketing Conference will be taking place in July, at Leeds Metropolitan University on July 4. The inaugural event, jointly hosted by Leeds[…]

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Firm’s must hit the web to boost business

SME’s must not underestimate the importance of their online profile, according to Google. Dan Cobley managing director of the search engine, said that small firms need to do more to engage with digital marketing. Mr Cobley who is spearheading a campaign which aims to get more Welsh companies online, said[…]

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