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The power of positive marketing
Positive marketing is not a phrase you hear very often. When it is utilised, it is often used in a number of different contexts. So what is it exactly? Put simply, it is a form of advertising, where you appeal to people’s positive emotions. Do you ever notice how many[…]
Read More »Online resources are top of the list when it comes to research
Online search engines are the first port of call for most people when seeking information, according to a new study. A poll by Pew Internet Project found that 91 per cent of people carry out their research via online platforms. Their analysis revealed that these web users are generally very[…]
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