Marketing vs PR ebook
As a former journalist, I used to get hundreds of press releases and story pitches land in my inbox every week. I would rarely find one that was good enough to make the cut.
The truth is that the way PR officers approached us in the vain hopes of getting a story published was simply off-putting at best and annoying at worst.
So how do you rise above the competition and the sea of businesses all hoping to get that sought-after publicity that could propel their company into the limelight?
In the Marketing & PR eBook link below, one of our lead PR specialists, Janine Griffiths shares some powerful tips and strategies on how to launch a winning PR strategy that will differentiate you from competitors.