Leeds business leaders to get a taste of the future
Yorkshire business leaders are set to get an exclusive opportunity to discover how they can take their business into the next generation.
The very first Mobile and Apps in Marketing Conference will be taking place in July, at Leeds Metropolitan University on July 4.
The inaugural event, jointly hosted by Leeds Business School and the Leeds, York and North Yorkshire Chamber of Commerce and held at the Rose Bowl in the city centre, will connect business owners and managers in the region with leading mobile marketing and technology practitioners.
It will highlight the latest challenges and opportunities around the mobile platform including mobile app development, advertising, digital strategies, business integration and enhancing customer satisfaction.
Neil Richardson, organiser and Senior Lecturer in Marketing at Leeds Business School, said: “The conference is planned as being the first of three events in the next year all linked to digital marketing.
“We will explore key themes including: the growth of mobile and its potential for an organisation; the need for sustainable mobile marketing practices; mobile apps and the power of the mobile internet; practical issues such as implementation and control of mobile strategies; internal communications and the future of digital marketing.”
Speakers at the event represent Leeds Metropolitan University, the Chartered Institute of Marketing, the Business & Organisations for Sustainable Societies Group, University of Leeds, Techmesh, Leeds Media and the Leeds, York and North Yorkshire Chamber of Commerce.