News and blogs
Why You Need a Digital Marketing Strategy
Why You Need a Digital Marketing Strategy “Those who fail to plan are planning to fail” – Benjamin Franklin The importance of a digital marketing strategy cannot be overstated. Without a clear direction of where you are going, it is difficult to achieve your KPIs. Promoting your business online literally gives[…]
Read More »Drowning in Data: Why Less is More When It Comes to Marketing
It seems almost heretical to suggest that marketers make do with less data, because no marketing strategy can be successful without it. But the biggest mistake that most businesses make is collecting too much data or worse, aggregating bad data. This leads to something called InfoObesity, a term that was[…]
Read More »3 Ways Blockchain Technology Can Save The Environment
The blockchain is a shared database technology that underlies Bitcoin and Ethereum. It is set to disrupt many industries in the coming decade. But few people know the positive impact it can have on the environment. Blockchains can help to reduce bureaucracy and fraud, make organisations more transparent and democratic.[…]
Read More »Latest SEO News and Digital Media Industry Trends
We have rounded up the latest SEO news and digital media industry trends to highlight some of the major changes in the world of Google, Twitter, Instagram, and YouTube. New features are being rolled out all the time, which impacts the way advertisers promote products to their target audience. Read[…]
Read More »Top Digital Marketing Industry Trends in March 2021
No two days are the same in the world of marketing, and it seems that new updates are introduced every day. We help you navigate the world of marketing and the flurry of new digital marketing industry trends by gathering some of the latest snapshots from social media and Google.[…]
Read More »