News and blogs

What is The Purpose of a Company Blog

Woman presenting a company blog on a canvas

What is The Purpose of a Company Blog? “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” Brian Clark The retail landscape has changed dramatically over the last two decades, as an increasing number of businesses move online. With more than 80%[…]

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How to Do Qualitative Audience Research

Woman conducts qualitative audience research during zoom meetings with colleagues

How to Do Qualitative Audience Research Many startups struggle to increase their revenue, due to the failure to gather sufficient customer data. Statistics published by SEM Rush showed that 66% of small businesses are facing financial challenges. This is one of the reasons you should conduct qualitative audience research in order[…]

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Why You Need a Copywriting Agency For Your Business

Business people sitting around discussing things around a laptop

Why You Need a Copywriting Agency For Your Business In the world of digital marketing, attention is part of the economy. The more eyeballs you get on your website and online assets, the more leads and sales you are likely to generate. There are, of course, many ways of gaining[…]

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Why You Need a Digital Marketing Strategy

Marketers sit around a digital marketing strategy meeting

Why You Need a Digital Marketing Strategy “Those who fail to plan are planning to fail” – Benjamin Franklin The importance of a digital marketing strategy cannot be overstated. Without a clear direction of where you are going, it is difficult to achieve your KPIs. Promoting your business online literally gives[…]

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