News and blogs
What is The Purpose of a Company Blog
What is The Purpose of a Company Blog? “Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.” Brian Clark The retail landscape has changed dramatically over the last two decades, as an increasing number of businesses move online. With more than 80%[…]
Read More »How to Do Qualitative Audience Research
How to Do Qualitative Audience Research Many startups struggle to increase their revenue, due to the failure to gather sufficient customer data. Statistics published by SEM Rush showed that 66% of small businesses are facing financial challenges. This is one of the reasons you should conduct qualitative audience research in order[…]
Read More »Why You Need a Copywriting Agency For Your Business
Why You Need a Copywriting Agency For Your Business In the world of digital marketing, attention is part of the economy. The more eyeballs you get on your website and online assets, the more leads and sales you are likely to generate. There are, of course, many ways of gaining[…]
Read More »Why You Need a Digital Marketing Strategy
Why You Need a Digital Marketing Strategy “Those who fail to plan are planning to fail” – Benjamin Franklin The importance of a digital marketing strategy cannot be overstated. Without a clear direction of where you are going, it is difficult to achieve your KPIs. Promoting your business online literally gives[…]
Read More »Drowning in Data: Why Less is More When It Comes to Marketing
It seems almost heretical to suggest that marketers make do with less data, because no marketing strategy can be successful without it. But the biggest mistake that most businesses make is collecting too much data or worse, aggregating bad data. This leads to something called InfoObesity, a term that was[…]
Read More »