The secrets of persuasive marketing

“a confused mind, never buys while a confused seller never sells” Anon Have you ever had one of those annoying emails drop into your inbox, with a great subject line, but when you open it up, it is full of, well, junk? We are all familiar with sales jargon, exaggerated and[…]

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5 ways to utilize technology when hiring sales reps

There is nothing worse than spending time and money on hiring new sales representatives that can do everything except..selling. The awkwardness of having to hire then fire staff members who are simply not performing as expected is a minefield for employers. Anyone who has ever tried to hire decent salespeople[…]

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7 ways Shopify can help promote your online store

It’s a confusing marketplace for stores that are new to the world of digital marketing. If you’re an online shop the chances are you would have heard about, or may even be using, Spotify. It is one of the most well-known ecommerce platforms that allows merchants to design, develop and[…]

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ICOs: the currency of the future?

Cryptocurrency has been referred to as “the money of the future” by its many advocates. Its detractors say cryptocurrency is an unregulated, Wild West atmosphere where billions are created out of no value, and investors should be aware. While the term is familiar to most people these days, it is[…]

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Life after Bitcoin: the future of digital currencies

Everyone has heard of Bitcoin, even if they don’t fully understand it. However, there are also many alternative digital currencies that some may not have heard of, such as Litecoin, Altcoin and Ripple, for example.  According to Wikipedia, there are 19 active cryptocurrencies, and most of these were released in[…]

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