How to Do Qualitative Audience Research

Woman conducts qualitative audience research during zoom meetings with colleagues

How to Do Qualitative Audience Research Many startups struggle to increase their revenue, due to the failure to gather sufficient customer data. Statistics published by SEM Rush showed that 66% of small businesses are facing financial challenges. This is one of the reasons you should conduct qualitative audience research in order[…]

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Why You Need a Digital Marketing Strategy

Marketers sit around a digital marketing strategy meeting

Why You Need a Digital Marketing Strategy “Those who fail to plan are planning to fail” – Benjamin Franklin The importance of a digital marketing strategy cannot be overstated. Without a clear direction of where you are going, it is difficult to achieve your KPIs. Promoting your business online literally gives[…]

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Landing Pages

Landing page writing services The landing page of your website is your first and best opportunity to make an impression on the audience. Although websites are great for discovery and exploration, they’re not as effective at turning traffic into revenue. Landing pages contain fewer distractions than a normal webpage due[…]

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Latest SEO News and Digital Media Industry Trends

Man holds phone with SEO and other writing above that

We have rounded up the latest SEO news and digital media industry trends to highlight some of the major changes in the world of Google, Twitter, Instagram, and YouTube.  New features are being rolled out all the time, which impacts the way advertisers promote products to their target audience. Read[…]

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Top Digital Marketing Industry Trends in March 2021

Digital marketing concepts set against a blue background

No two days are the same in the world of marketing, and it seems that new updates are introduced every day.  We help you navigate the world of marketing and the flurry of new digital marketing industry trends by gathering some of the latest snapshots from social media and Google.[…]

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