Drowning in Data: Why Less is More When It Comes to Marketing
It seems almost heretical to suggest that marketers make do with less data, because no marketing strategy can be successful without it. But the biggest mistake that most businesses make is collecting too much data or worse, aggregating bad data. This leads to something called InfoObesity, a term that was[…]
Read More »3 Ways Blockchain Technology Can Save The Environment
The blockchain is a shared database technology that underlies Bitcoin and Ethereum. It is set to disrupt many industries in the coming decade. But few people know the positive impact it can have on the environment. Blockchains can help to reduce bureaucracy and fraud, make organisations more transparent and democratic.[…]
Read More »Google Meets AI: Using Automation To Supercharge SEO
Having a solid SEO strategy can make or break a business – it can mean the difference between having a steady flow of customers and getting lost in cyberspace. The holy grail for most busy CEOs is having an optimized website that results in customers finding the business rather than[…]
Read More »Befriending The Planet With The Blockchain
Imagine, if you will, the plight of a farmer desperately trying to make a living in a third world country. Imagine spending every waking hour, 7 days a week earning just enough money to put food on the table. For such a farmer, school is out of the question for[…]
Read More »The Kung-fu of Sales Psychology: Selling to Win
In ancient Chinese philosophy, kung fu refers to any learning or practice that requires patience, energy and time to complete. Although the art of kung fu is more commonly associated with martial arts, in China it is a compound of two words, combining (gōng) meaning “work”, “achievement”, or “merit” with[…]
Read More »