About Our B2B Copywriting Agency

b2b copywriting agency smiling team

Markateur is a full-service, B2B copywriting agency that provides content marketing services on behalf of businesses and organisations.

Most of the businesses we serve are small and medium-sized enterprises (SMEs) in the financial, ecommerce, agriculture and retail industries. However, most of our writers have represented a wide variety of different enterprises of various sizes.

Our clients hire us to save money, time and improve the quality of their content. In addition to providing paid services, we also give value by publishing lots of free content about how you can improve your marketing campaigns.

In this blog, we explain more about our B2B copywriting agency, how we came to be and the services we offer.

About Our Copywriting Agency

Markateur was born out of frustration. 

After years of hiring agencies, Martin Erline became frustrated by the high prices and disappointing results. So he enrolled in a Chartered Institute of Marketing (CIM) course in addition to a copywriting qualification. Within a few years, he had built a multimillion pound copywriting business. 

When news of his successful marketing services spread, more and more people approached him. This gave birth to what was later to become Markateur. The B2B copywriting agency became an instant success almost overnight. Now Martin is joined by his beautiful wife, Jan Erline who helped to scale Markateur’s services and product offerings.

Jan Erline has worked for several marketing agencies before joining Markateur in 2016. Since then, she has been instrumental in helping to expand upon the content marketing services, staffing and customer acquisition.

Together, Martin and Jan use the knowledge and expertise they have acquired over the years. Now they provide affordable copywriting services to a cross-section of different businesses.

Why You Should Consider Hiring a Copywriting Agency

Now all of this may sound great, but why should you hire a B2B copywriting agency for your business?

As it happens, there are many reasons. Here are just a few below:

Scale Business

Marketing is a 24 hour job. The endless cycle of posting, scheduling, copywriting and advertising is necessary to make your voice heard above all the noise. If you are focussed on growing the financials, managing multiple teams and selling products, the last thing you want is to get stuck in a digital paper trail. 

This is where we come in. Markateur saves you time and money. We take on all the tedious and complex aspects of marketing. This frees time for you to focus on revenue generating activities, so you can focus on scaling. 

Boost Traffic

Your website is the front page of your business. However, it is not much use to you if nobody is reading it. In order to get noticed, you have to boost the number of people reading your website. There are many ways to do this. One of the most important ways is through something called search engine optimisation (SEO). This involves researching the best and most relevant keywords for your website. 

You then have to integrate them in a way that will work. You can also boost traffic using other platforms such as social media, email marketing and other online resources. Over the years, we have helped countless clients increase traffic to their website. 

What we do is we analyse your business and conduct the research necessary for it to succeed. We also bring the learnings from our work with other businesses to help you scale your business.

Brand Awareness 

Content marketing services can increase brand awareness. In fact, it is the main way to get more eyeballs on your brand and services. 

Consistently posting online, providing helpful tips and information and connecting with audiences helps you build a following that will pay dividends in the future. All of the copywriting services we provide helps to engage your audience. 


Professional copywriters have built their entire careers on creating content that sells. They literally study and implement the psychological principles involved in the attention economy. It is difficult to get inside the minds of your target audience if you do not have the expertise to know-how. This is exactly what we provide at Markateur. 

For more information, check out our blog ‘Why You Need a Copywriting Agency’.

What Type of Content Do We Create?

Our content creation services include:


Copywriting is a broad term that encompasses many different aspects of content marketing. It includes things such as blogging, writing web content, landing pages, white papers, email marketing and much, much more. 

Essentially anything that you publish online to promote your business is a form of copywriting. 

Our copywriters come from a variety of disciplines and specialisms, which we use to support clients across a spectrum of different industries. 

If you do not see the type of content you need for your website, then feel free to get in touch and we will be glad to accommodate you.


Blogging can significantly increase the value of your website. Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.

Blogs can either be written (which improves SEO) or video (also known as vlogging). 

It is a great way of showcasing your expertise in a given area and providing value to prospective customers. 

There is a lot more to blogging than simply writing an interesting post. In order to do it successfully, a blog needs to be properly optimised for SEO. This means that the relevant keywords need to be researched and included throughout. 

A blog also needs to be designed in a way that best represents the business. The topics need to be properly planned and the frequency needs to be consistent in order to be of any real benefit. You also need to know how to promote your blog if you want people to read it. 

However the most important aspect of a blog is that it needs to be persuasive. It is not just a question of publishing engaging content on your website. The purpose of a company blog should be to inspire people to take the next step in the customer journey. That is what we specialise in at Markateur. 

Product Pages

Product pages are the most important part of your store. They inform customers about your product and help your search engine rankings. 

However, there is more to it than simply listing your merchandise. The purpose of a product page is to entice customers to buy from you and emphasise the features they are interested in.

To do this, you need a comprehensive understanding of your customers and their needs. This is where our team comes in. Our talented writers will meticulously research popular products, features and your target audience to craft compelling and engaging product pages.

eBooks and White Papers

Long-form content such as white papers and eBooks are ideal for showcasing how your product, tech or service solves specific business challenges.

Thought leadership pieces set you apart from your competitors by establishing you as a leader in your industry.

If you are a B2B enterprise, a white paper or eBook can go a long way to persuading other business leaders to invest in your company.

As a B2B copywriting agency, we are accustomed to writing powerful, well-researched eBooks and white papers that can influence even the most stubborn of investors.

Landing Pages

Landing pages are the first thing prospects see when they are redirected from a post or advert you post online.

It is a hard one to get right. You really need to understand what makes your customers tick. You also need to know how to structure your landing page and craft compelling copy. 

Our agency specialises in creating landing pages that are proven to sell. 

We use a combination of research, consumer psychology and copywriting to create powerful and influential content. Our landing pages are designed to be highly responsive, with simple, intuitive forms that increase signups.

Email Marketing

Marketing is all about building relationships. Email marketing is one of the best ways to do that. It makes it easy to build upon connections with leads, subscribers, readers and customers. 

Emails provide you with the opportunity to speak to customers directly in their inbox. From there you can keep them updated with company news, blogs, offers and exclusive content.

Not only does email marketing keep customers engaged, it also has significant ROI. Analysis published by Statista showed that email marketing has an ROI of £35 for every £1 spent.

Over the years, Markateur has helped to generate more than £250,000 on behalf of our customers. We do this by designing unique, beautifully designed templates and compelling copy that captures the attention of your target audience.

Social Media Posts

Your social media page represents your brand. The problem is so many people get it wrong. They will either flood their social media pages with sales copy, ads or boring updates that nobody reads.

A successful social media post should add value and be inspirational. When done correctly, social media can help scale your business and improve sales.

Research shows that 75% of customer purchasing decisions are influenced by a brand’s social media presence. 

Our talented social media copywriters will nurture and engage your audience by providing content that gets to the heart of what your business and mission is about. 

We transform your social media page and build your audience by connecting with relevant groups and individuals online and inspiring them to believe in your brand.

What is So Special About Markateur?

You may never have heard about us before. Perhaps this is the first time you have viewed our content or you have heard about us via word of mouth. 

So it’s natural to ask what is so special about our B2B copywriting agency? 

After all, almost every other copywriting agency claims that they can save you time and money.

But without the specifics of how they do this, it’s hard to make an informed decision. That is why we have listed some of our best attributes below, so you can get to know us better!


Over the years we have represented clients across a spectrum of different industries. As a result, we have accumulated a vast reservoir of industry knowledge and best practice that we use to assist clients. 

That means you benefit from the learnings from dozens of other companies just like yours. 

We use this knowledge to increase the number of sales and leads generated from the content we create. Our talented copywriters don’t just write content, we create a blueprint for growth and scalability. 


Every aspect of a campaign is forensically analysed to ensure excellent results. We delegate subject matter experts to each project to improve quality and ensure accuracy. So you can rest assured in the knowledge that your campaigns are in good hands.

Our experienced team of B2B marketers will start by meticulously researching your company and your industry. We will use the information gained during this process to create a bespoke, laser-focussed campaign that really gets at the heart of who you are and what you do.


Everything we do is built around your business. We understand that every business is different and unique in their requirements. The energy and work you put into your company is something that only you can bring. 

That is why we don’t take a cookie cutter approach. Our services are designed to fit around you, not the other way around. 

This means that if you require a type of content that is not listed on our website, then our team will make every effort to accommodate your request. We make every effort to accommodate requests to change aspects of a campaign once it has started, if that is what you require.

Flexibility is also built into our contracts. This means you are not tied down with fixed term contracts that you can’t get out of. Why would you pay for something you’re not happy with? 


Of course, we can sit here all day and claim that we are the greatest. But if we’re the only ones saying that, then that doesn’t mean very much. Our success is measured by the results we have gained on behalf of clients. The unique approach we take to creating impactful content is one of the reasons we’re such a big hit among our clients. But don’t take our word from it. Check out our reviews and testimonials on our homepage

Value for Money

Every piece of content goes through three different editors before it gets to you. Markateur has strict quality control standards in place to ensure that our content is accurate and engaging. The value that you get from our copy in terms of sales, leads and traffic is a direct reflection of our quality control standards.


A jack of all trades is a master of none. That is why we focus solely on all things content marketing. Our focus on providing original content has enabled us to carve a niche in our field. This is another reason our customers trust us with their copy. Over the years, we’ve become leaders in the field. Subsequently, we are able to bring specialist knowledge to our campaigns that other companies don’t have the time or resources to do.

Our Approach

We have a structured approach to creating campaigns on behalf of our customers. This ensures that we set you up for success from the get-go. Below, we talk a little bit more about our approach when taking on a new client. For more detailed information, please feel free to contact us and a member of our team will get in touch.

Kickoff Meeting

The first step is to get to know you a little better. We start off with a kickoff meeting to discuss in more detail what your requirements are. It is also your chance to get to know us better by asking questions that were not covered before. In the kickoff meeting, we will also talk more about SEO, your industry, prices and the way forward. 

The Brief

Once the initial requirements have been outlined, we will then send you a short form to fill out. This form is essentially a brief that formalises everything discussed so far to ensure we are on the same page. Our writers will use this brief to create a highly focussed marketing plan designed to get you the results that you need.

Market Research

Once the brief has been outlined, our writers will then conduct some further market research about your industry and brand. We will also analyse your target audience, competitors and website. These insights will be used to capitalise upon the strengths of your business and plug the gaps in your weaknesses.

Marketing Plan

Once all of the relevant insights and data has been collated, a bespoke marketing plan will be created. It will then be sent across to you for approval. This will give you a chance to request any changes, double check the budget and make amendments. A final plan will then be created or confirmed depending on your feedback.


Once the final plan has been created, the marketing campaign will then be kickstarted. Our marketing team will be working on your campaigns regularly. We will also track and tweak results as and when required. You will also be provided with regular updates on the progress of your campaign. 

Regardless of the content, everything will be led by research, statistics and unique needs of your company and target audience. This structured approach is how we ensure our content is effective.

What Type of Businesses Do We Represent?

We represent a wide variety of different companies, both large and small.

The majority of our clients are in the grocery, tech, finance and ecommerce sector. We have extensive experience in creating content marketing campaigns for these sectors.

However, no challenge is too great or small for us. So if you’re a small and medium sized enterprise (SMEs) in any industry and you need an extra hand with your marketing, get in touch.

We’re here to help.

How B2B is Different From B2C

Diagram depicting B2B copywriting agency vs B2C

The main difference between a B2B copywriting agency and a B2C agency is that we serve businesses instead of consumers. 

To put it simply, B2B stands for ‘business to business’ while B2C is ‘business to consumer’. 

Although technically, the businesses we serve are our customers, we do not directly serve a consumer market.

This is an important distinction to make. The way you promote a company is extremely different from the way you would advertise to the public.

The language, platforms, images, and messaging will usually be different. Often, B2B marketers will promote products and services to both other businesses and their customers.

As a B2B copywriting agency, we are uniquely positioned to understand the needs of other businesses and the people they serve. 

We also understand that no two businesses are the same. And that is why no two B2B marketing campaigns that we create are the same. Everything is built around your business and your mission. 

Essentially, our business is your business and we don’t thrive until you do. This is because we do more than simply represent other businesses. 

Instead, we make it our mission to become a trusted partner that delivers on the promises we make.

Learn More About Our B2B Copywriting Agency

Ready to take your business to the next level?

Our talented copywriters and marketers have many years of experience working with businesses just like yours. We understand that every business is different and so the kind of content that works for you will be unique. 

Markateur has developed a reputation for producing original content that cannot be replicated elsewhere. We take as much pride in helping to scale your business as you do.

So what are you waiting for?

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