7 ways Shopify can help promote your online store
It’s a confusing marketplace for stores that are new to the world of digital marketing.
If you’re an online shop the chances are you would have heard about, or may even be using, Spotify. It is one of the most well-known ecommerce platforms that allows merchants to design, develop and sell goods.
Yet it can do so much more than that and the great news is that if you’re also looking for a way to promote and advertise what you sell, Shopify can help with that too.
But there’s an art to it and as Shopify has so many inbuilt features that help to deliver your products to a wider audience, you really need to have the know-how to navigate your way through this brave new world of online marketing.
That’s where we come in. Below, we’ve highlighted some of the essential Shopify features that you need to know about to take your business from zero to 100.
Google Display Ads and pay-per-click (PPC) both come under the banner of Google Adwords.
Seeing is truly believing and if you’re an ecommerce store that sells physical products, you might want to consider Google Display advertising to entice your customers into buying.
Shopify is great for this because it has partnered with Google to give its customers $100 worth of free advertising credits when they set up a new Adwords account. Now that’s a deal.
Google Analytics is the kingpin of online marketing data. It tracks the people on your website and tells you what demographic they belong to, how long they stuck around, which pages they were interested in and when they visited. Think of it as your ‘who’s who’ of online marketing. You can integrate this with your Shopify account to track which purchases customers make so that you have a much broader picture of the people that are interested in your store.
One of the biggest problems that many new ecommerce stores come up against is struggling to keep track of subscribers, which makes it difficult to target products to the right customer segments and get results. Shopify takes care of that problem for you by helping to keep track of the customers that subscribe to your email list. You can also copy and paste any customer list into whatever email system you use.
The future’s bright, the future’s mobile. More than 60% of people nowadays browse the internet through their phone. You can customise the way your ecommerce website appears to your mobile customers, which increases the likelihood of a sale.
Everybody loves a good coupon. I don’t know about you, but I always get excited when I get a free coupon to get a discount on online products I want to buy. Your customers will probably love coupons too and you can create these easily using Shopify. In addition to creating discount codes, it also lets you define coupon codes that save customers a fixed amount, a percentage amount, or free shipping.
Search engine optimisation (SEO) is how customers get to find you in the first place. The problem is, many business owners do not know where to start with optimising their website and many SEO agencies out there do not provide great value for money. So do yourself a favour. Save yourself the hassle and take advantage of Shopify’s inbuilt SEO features instead, which comes complete with easy-to-use customisable H1, title and meta tags.
It also automatically generates sitemaps.xml files so new products and site changes show up on search engines quickly.
Google Product Search
Last but not least, Shopify lets you submit to Google Product/Shopping search, making it easy for more customers to find you.
Let’s face it. It’s hard enough to set up shop online without having to worry about doing all the marketing as well. Shopify is one of those ecommerce platforms that seems to be a little bit of an all-in-one. It certainly has some great features that makes advertising your products that little bit easier. In this article, we only looked at Shopify, but we’ll be taking a look at some of the other big ecommerce platforms over the coming weeks.
However, if you really want to get ahead of the game in marketing then you can’t do it all by yourself – you need a professional hand. That’s where Markateur comes in. We have a team of experienced copywriters, digital marketers and content strategists that will work around-the-clock to help you bring in new leads and sales. Unlike many of our competitors – we have guaranteed leads. This means that if you’re not seeing new leads and customer enquiries coming through as a result of our marketing, then you will not be tied into any contract. In other words, you’ve got absolutely nothing to lose.
So go ahead and give us a call today to discuss how we can help to take your business to the next level.
By Janine Griffiths